CompanyWhy we exist
NextMission, Vision and Values

Why we exist

Help us build a better web.

Written by Jose Rago and Facundo Santana·3 min read·Last updated Dec 16, 2025

Why We’re Doing This

We’re building our dream place to work, one that makes you wake up hungry to create every day. A place that feels calm, confident, and full of people who know what they’re doing, trust each other, and enjoy making things together.

We care a lot about the work, the people, and the experience in between. We take pride not just in what we deliver but how we deliver it: clear communication, strong craft, and no surprises.

And no, we’re not hippies—we’re doing it for the money too.

At the core, we believe creativity is a driving force for positive impact. We want a space where creatives can belong; where arts, crafts, and technology come together; and where people can create without limits. Constraints should come from reality, not from a lack of imagination.

We think emotionally driven storytelling can shift how people see the world. Our north star is to connect ambitious projects with highly creative talent to make work that has a transformational impact. We want to collaborate with everyone from fast-moving startups to Fortune 500 companies and innovative global brands.

We also don’t settle. We’re intentional. We build with surgical precision. We push craft because it’s fun and because excellence is the only thing that scales.

Where We’re Going

We want to be recognized globally as one of the top digital studios shaping the future of web and brand design—not by chasing trends, but by mastering fundamentals (design, art, storytelling, technology) and pushing them forward with intent.

For us, being “top” isn’t about headcount or hype. It’s about consistency, taste, precision, and the kind of work that quietly sets the bar higher. Every project, every handoff, every decision should reflect the clarity, craft, and care that define the basement.

We focus on three worlds where we can make the biggest impact:

  • Tech-based startups and enterprises

  • Retail brands and creators

  • Entertainment, media, and content

Our ambition is simple: build digital experiences for global audiences and top brands, and make “basement quality” a recognized standard of excellence in the tech industry.